Why Serious Artists Trust Xtract Marketing
Because great music isn’t enough. You need strategy, momentum, and reach. That’s where we come in.
We don’t do fluff, gimmicks, or one-size-fits-all hype. At Xtract Marketing, we use ad strategy, creative funnels, and real data to get results whether you’re building your fanbase or pushing a major release.
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We’ve helped artists:
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Launch viral campaigns
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Maximize streams across platforms
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Turn casual listeners into die-hard fans
Case Studies
Lil Durk
Concert Rollout Strategy
We ran paid media to promote Lil Durk’s Homecoming 2021 show in Albany, NY.
• Over 4,500 tickets sold — 67% of venue capacity
• Generated 4,001 checkout initiates at $3.31 per result
• Total media spend: $13,229
• Campaign timing matched peak fan demand
Result:
Our ads filled the majority of seats, helping drive one of the biggest moments of Durk’s early touring career. We didn’t just sell tickets—we packed the venue and fueled momentum that followed him into his next major tour stops.
Bailey Spinn
All DSP Stream Boost
We ran a Spark Ads campaign to launch “Happy Ending” across all platforms and generate momentum for streaming.
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Spent $1,000 and drove 1,887 button clicks to Bailey’s fanlink
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Reached over 358,000 impressions and 14,000+ destination clicks
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“Happy Ending” hit 9.9M+ streams
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Monthly listeners rose to 278,015, a 106% increase from the previous month
Result:
This campaign created a breakthrough moment that pushed Bailey’s visibility on DSPs, propelling her into TikTok virality and platform growth.
Lexy Panterra
Fanbase Growth & Monetization
We helped Lexy build a new TikTok presence from the ground up using direct-response ad funnels.
• Grew a fresh account from 3,949 to 24.5K followers
• Drove 9,437 total followers at $0.22 per result
• Achieved 91,082 reach and 156K+ impressions
• Resulted in a 6.02% conversion rate
Result:
By combining content strategy with Spark Ads, we helped Lexy capture attention, convert fans, and solidify her audience for future music drops, merch, and OnlyFans traffic—all at scale and low cost.
Why We’re Not Like Other Agencies
Most agencies run ads. We engineer movements.
We don’t just send traffic. We study human behavior, decode fan psychology, and build full-funnel strategies that turn curiosity into clicks and clicks into real fans.
Here's what makes us different:
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Psychology-First Marketing
From the way your fans scroll to the way they buy, everything we build is based on emotional triggers and decision-making behavior. Our strategy isn’t cookie-cutter it’s custom to how your fans think. -
Artist Personality Test
We built a proprietary personality quiz that helps us understand your style, strengths, and fan appeal so we can craft the exact rollout, ad scripts, and positioning that actually fits you. -
Advanced Ad Strategy
We scale campaigns across TikTok, Meta, Google, and YouTube combining Spark Ads, retargeting, A/B creative, and platform-specific bidding to get you real traction, not just views. -
Full-Stack Execution
From smart links and landing pages to fan segmentation, merch launches, and email/SMS workflows. We handle the entire back end of your growth so you can focus on the music.
How It Works
Step 1 — Fill Out The Form
Tell us about your music, goals, and current challenges. This helps us assess if we’re the right fit and tailor our strategy before we ever reach out.
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Step 2 - Customized Growth Plan
Based on your artist personality type and release schedule, we’ll map out a full rollout, funnel, and ad approach tailored to you.
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Step 3 — We Execute & Scale
We run the ads, build the funnels, monitor performance, and optimize everything in real-time. You stay focused on the music — we handle the backend.